An in-cinema, mobile experience with an unforgettable safety message, made to reach a far wider audience
(it reached 45 million) online.

2015 D&AD Wood Pencil; 2015 Webby Winner, 2 Webby Nominations; 2015 One Show Silver Pencils (2), Bronze Pencils (2);
2015 Shots Experiential Winner; 2015 One Show Auto Experiential Winner; 2014 Spikes Media Grand Prix, Media Silver (2);
2014 LIA Film Bronze.